FPRA publishes White Papers on a regular basis on a myriad of topics of interest to the practitioner. You'll find a sampling, below. Visit the State FPRA Web site, here (login required), for a complete listing.

Click on the titles to read or download a copy of these invaluable resources.
 

Starting Your Own PR Business

Social Media and the New Analytics

PR and the Blogosphere - Part 1

PR and the Blogosphere - Part 2

How to Measure Social Media Relations

Communication and PR - Made to Measure

American Red Cross Embraces Social Media

Research Doesn't Have to Put You in the Poor House
Writing Goals and Objectives Provides Map for Public Relations
Fund Raising: PR Professionals May Need to Register with the State
Public Relations Planning: A Structured Approach and Process Are Paramount