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PR University - High Tech, High Touch, held at Harborside Event Center in downtown Fort Myers on October 9, 2009 was a big success. Visit the Chapter blog to read up on what you missed! Brian Solis, Futureworks – Social media guru from Silicon Valley, California and author of the book, “Putting the Public Back in Public Relations” talked about how PR pros need to expand their scope by engaging everyday people and connecting with them in order to get their messages out in a broad scale. Mr. Solis signed books and answered questions for those in attendance. Michael Goldberg, Zimmerman PR – With 20 years of agency experience with clients such as Hershey’s, Crocs, PepBoys, Target, Party City and many more, Goldberg shared his knowledge of building a brand and the importance of strategic thinking as a PR professional. He challenged us to grab the joy stick and really start driving! Judd Cribbs, WINK-TV – Who better to tell us what is NOT news? Journalists today are looking for the techy, touchy stories. With a variety of mediums to keep their audience informed, limited staff and a much faster paced news arena, only the best pitches make their list. After Judd’s tips, we all learned how to give our news a better chance of being picked up! Newt Barrett, Content Marketing Strategies, Tina Haisman Public Relations, Lynn Schneider, Shell Point – Thes PR pros shared real life stories of what type of content you should be providing, how to sell the idea of social media or technology to your boss or client and what to do - or not to do, when your company shows up in a blog. All attendees received:
Special thanks to sponsors: Briggs & Rogers Marketing & PR, Nulman PR & Marketing, mCreative, LCEC, Lee Memorial Health Systems, Florida Weekly, Promotional Incentives Inc., Charlotte Harbor National Estuary Program, Susan Bennett Marketing and Media, Internet Services Group of Florida, LLC.
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